November, 2009
Contact: Mark C. Rose (715-477-1500)

Into the Outdoors Wins Sixth Emmy!

MADISON – Television’s highest award, the Emmy, was presented to the weekly Wisconsin-based children’s series Into the Outdoors at a gala ceremony held in November at the Park West in Chicago. The award was presented by the Chicago/Midwest Chapter of the National Academy of Television Arts and Sciences.

The series has been nominated for an Emmy every year since its debut in 2001. This marks its ninth Emmy nomination and sixth win. Executive producers of Into The Outdoors are Mark C. and Lisa Rose, owners of Discover Mediaworks, Inc., which produces the series.

The Emmy was awarded to Into the Outdoors in the category of Outstanding Achievement for Children’s Programming – Children’s or Teen Series. The winning episode is entitled “Derailing Aquatic Hitchhikers” and was produced by Stacey Wendt-Kaisler and John Oakes of Discover Mediaworks.

Into the Outdoors is committed to teaching children about Wisconsin’s natural resources and outdoors traditions. The program airs in markets throughout Wisconsin and in neighboring states.

“We are thrilled to be recognized for excellence again by our peers,” Mark C. Rose said. “Discover Mediaworks is committed to excellence in showcasing the state of Wisconsin to the region, and this kind of success is instrumental to achieving that purpose. We are very proud of Into the Outdoors, and very appreciative of the help and cooperation our programming has received all across the state.”

Discover Mediaworks is a full-service strategic communications company offering high-definition video production, interactive solutions, and comprehensive integrated communications services to clients nationwide. The company produces broadcast programming such as Discover Wisconsin Television and Radio, Into the Outdoors, Family Inc., and a new series called Trail Nation. The company also produces a series of news reports for the Wisconsin Milk Marketing Board and a wide variety of work for other clients. In addition, Discover Mediaworks produces programs that showcase Wisconsin tourism nationally on the Travel Channel, and produces corporate videos, interactive DVDs, commercials, documentaries, and work for series development for television and radio. In 2010, the company’s flagship series, Discover Wisconsin, will celebrate its 23rd year on the air as the nation’s longest running tourism show.

Discover Mediaworks has garnered numerous Emmy, Telly, Addy, Cameo and Communicator awards for broadcast excellence. Discover Mediaworks has offices in Eagle River and in Madison. For more information, visit www.discovermediaworks.com.

Into the Outdoors airs on television stations throughout Wisconsin and on selected stations in Iowa and Minnesota. A complete listing of participating stations, along with more information on the series, is available at www.IntotheOutdoors.org.